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The Effect Of Fertility On Women’s Word-of-Mouth Behavior
The current research explores whether fertility influences women’s desire to share word-of-mouth (WOM). We propose that women share more WOM near the fertile phase of the ovulatory cycle and do so Read More »
Author: Sevincgul Ulu, Kristina Durante, Jonah Berger, Aekyoung Kim
Contributor: eb™ Research Team
Indigenous Trust And Readiness Towards Development
The primary consumption of indigenous people across the world is related mostly to the jungle and its produce. The consumption practices that stem from this primary consumption and its relatedness to Read More »
Author: Ding Hooi Ting, Chin Chuan Gan, Amir Zaib Abbasi, Sohel Ahmed
Contributor: eb™ Research Team
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Green Experiences: Using Green Products Improves The Accompanying Consumption Experience
The current research examines how using green products (e.g., environmentally friendly headphones) influences the enjoyment of the accompanying consumption experience (e.g., listening to music). Read More »
Uncertain Reward Campaigns Impact Consumers’ Size Choices
Many companies annually launch uncertain reward campaigns, where consumers are given a chance to win a prize with each purchase. Uncertain reward campaigns offer consumers a probability (e.g., one in Read More »
Author: Nükhet Taylor, Theodore J. Noseworthy, Ethan Pancer
Contributor: eb™ Research Team
A Meta-Analysis On The Endowment Effect In Experiments
While the discussion on the phenomenon of endowment effect has been on-going, it is surprising that few meta-analyses have examined this phenomenon exclusively. Three previous meta-analyses have Read More »
