Dehumanization: Coping With Embarrassment In Consumer Purchases
Consumers often find themselves in encounters with service providers that can spark feelings of embarrassment. For example, they may need to speak to a pharmacist or a doctor about an embarrassing Read More »
A Complete Consumer Journey: Tracking Motivation In The Marketplace
Traditional models of shopper motivation assume that a consumer arrives at a store with a particular goal in mind and shops according to that goal. As a result, the majority of studies on in-store Read More »
How The Past Shapes The Present: The Assimilation Of Enjoyment To Similar Past Experiences
Throughout their lives, consumers sample experiential products (e.g., movies, coffee). Obviously, the type and number of experiences that consumers accumulate varies greatly. Some gather a great Read More »
Attentional Breadth Affects In-Store Exploration And Unplanned Purchasing
Maximizing shoppers’ in-store travel has become an important strategy to trigger unplanned purchasing (Gilbride, Inman, and Stilley 2015; Hui et al. 2013) because longer in-store travel exposes Read More »
Love Is Blind: How Sensory Liking Impacts Perceptions Of Unbranded Products
Brand elements have been shown to impact perceptions of things even unrelated to the brand or product such as the consumer’s environment (Rahinel and Nelson 2016) and group identity (Torelli et al. Read More »
