Brand Movement
For three decades, consumer research has paid a great deal of attention to the role of brands in fostering social formations such as subcultures, communities, and publics. Some of these formations Read More »
Author: Gregorio Fuschillo, Jon Bertilsson, Andrea Lucarelli
Contributor: eb™ Research Team
Doing Worse But Feeling Better: Consequences Of Collective Choice
Consumer decisions are often made together with other people (Davis 1976). Nonetheless, marketing scholars typically investigate consumers as independent individuals who chose alone, leaving joint Read More »
A Study On Influencing Factors And Challenges Of Ethics In Business In Indian Context
In order to survive and grow in the market, moral values are one thing which must be taken into consideration along with the vision set up by Organization. From a business point of view each and Read More »
Business Risks In COVID-19 Crisis Dataset Modeling: Regulatory Vs. Marketing Tools Of Risk
The research aims to identify the most promising regulatory and marketing tools for business risk management in the COVID-19 crisis and develop recommendations for improving the practice of these Read More »
Author: Elena G. Popkova
Contributor: Shakhlo T. Ergasheva, Azizkhan A. Tillyakhodjaev, Yokutxon K. Karrieva, Zhanna V. Gornostaeva eb™ Research Team
Through The Looking Glass: The Factors That Influence Consumer Trust And Distrust In Brands
This paper aims to identify the factors responsible for creating brand trust and brand distrust among consumers. It uses a grounded theory approach to guide the conduct and analysis of 20 Read More »
Author: Carmen Iuliana Mal
Contributor: Gary Davies, Audra Diers-Lawson eb™ Research Team
