Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.
In the same way that companies are aware of sales and market shares, they are also concerned about their own reputation. Nowadays, reputation for innovation is something that some companies seek to Read More »
The marketisation of the educational sector continues to shape educational provision, policy and practice on a worldwide scale (Apple, 2001; Ball, 2008; Giroux, 2004), ostensibly providing Read More »
The commercial field of sustainability communications encompasses ground previously demarcated between the fields of Corporate Social Responsibility on the one hand, and marketing, advertising and Read More »
This thesis deals with questions of Marx’s concept of alienation in regards to the semi-aware state of it in contemporary society. In the fashion industry, one of the most globalised businesses, Read More »
The emergence of primary commodity roundtables that seek to regulate producers according to principles of sustainability represents an interesting set of dilemmas. Made up of selfselected Read More »