Characterization Frames Constructing Endoxa In Activists’ Discourse About The Public Controversy
This paper investigates the relationship between characterization frames and argumentation in activists’ discourse about the public controversy surrounding fashion sustainability. While previous Read More »
Socially Responsible Joint Venture, Brand Misconduct And Recovery Communication: Implications For
There is little doubt that in the past several decades, an increasing number of organisations are seeking out strategic alliances, joint ventures, and an increasing number of corporate social Read More »
Developing Enterprise Opportunities From Placements To Graduate Consultancy In Lean Sustainable
This paper reports on the adaption of a model for consultancy of using graduates working on a contract basis for Bournemouth University (BU) but within a client organisation, and managed by a member Read More »
Antecedents And Consequences Of Consumer Hope For The Brand Of Hydroderm With The Moderating Role
With the expansion of different brands in similar classes of products and the close competition of brand owners in attracting and retaining more customers, the production of ethical brands that are Read More »
Author: Abbas Ali Rastgar , Ghazale Taheri, Hooshmand Bagheri Garbollagh, Omid Solati Nejad
Contributor: eb™ Research Team
Ethical Brand Perception Formation When Information Is Inconsistent -an Impression Formation
This research builds on the recently emerging literature on consumer perceived ethicality (CPE) and experimentally explores how consumers form moral impressions of brands when confronted with Read More »
