Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Care, Ethics, And Social Enterprise Meet Global Café Culture

Melbourne has become a striking gastronomic metropolis, known for one of the world’s most acclaimed coffee cultures and an artfully aestheticized, hipster-friendly café scene. The city is also Read More »

Date: 2021
Author: Tania Lewis, Oliver Vodeb
Contributor: eb™ Research Team
Article

The Mirror Of Consumption: Celebritization, Developmental Consumption And The Shifting Cultural

This paper explores the shifting cultural politics of development as expressed in the changing narratives and discursive transparencies of fair trade marketing tactics in the UK. Pursued through what Read More »

Date: 12/21/2008
Author: Michael Goodman
Contributor: eb™ Research Team
Article

Corporate Social Responsibility In Germany And Other Countries

The issue of Corporate Social Responsibility in economy has its roots in the 1950s of the 20th century. Due to further development of globalization or the financial crisis, the discussion of this Read More »

Date: 2014
Author: Katharina Hedderich
Contributor: eb™ Research Team
Article

The Influence Of Corporate Social Responsibility And Business Ethics On Brand Fidelity: The

Corporate social responsibility (CSR) and business ethics are perceived as distinct constructs by the consumer, although research from this perspective is scarce. Thus, the objective of this study is Read More »

Date: 03/03/2022
Author: William Quezado de Figueiredo Cavalcante
Contributor: Tarcia Camily Cavalcante Quezado eb™ Research Team
Article

The Rhetoric Of Corporate Identity: Corporate Social Responsibility, Creating Shared Value, And

In today's global political and media climate, the stakes are high for corporations, local or otherwise, to create and maintain an `ethical' perception of not only their daily business activities and Read More »

Date: 07/07/2014
Author: Carolyn Day
Contributor: eb™ Research Team
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