Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Impact Of Sustainability Reporting On Brand Value: An Examination Of 100 Leading Brands In

The recent sustainability reporting (SR) mandate by the Singapore Exchange has heightened stakeholder awareness and propelled sustainability disclosures. Albeit encouraging, more than half of listed Read More »

Date: 09/09/2020
Author: Sharmine Tan
Contributor: Lawrence Loh eb™ Research Team
Article

The Effect Of Strategic Factors And The Role Of Relationship Quality As Mediator On Brand Equity Of

Building brand equity in today’s competitive markets is important for organizations. A number of strategic factors such as advertising, product innovation, product quality, and country of origin Read More »

Date: 02/2015
Author: JALAL R. M. HANAYSHA
Contributor: eb™ Research Team
Article

Customer Churn: A Study Of Factors Affecting Customer Churn Using Machine Learning

Customer churn is one of the principal issues in the Telecommunications Industry. Clients massively change their specialist co-ops within the limited ability to focus time. Client Churn implies lost Read More »

Date: 2019
Author: Kriti
Contributor: eb™ Research Team
Article

Intelligible Accounting For The Future: A Critical Study Of Worth And (dis)placement

This thesis is inspired by the promise and the ambiguity that surrounds terms like ‘sustainability’ as indicators for the well-being of future generations in a globalised world. The concept, as Read More »

Date: 2014
Author: Stephanie  Perkiss
Contributor: eb™ Research Team
Article

CSR Activities And Their Impact On Brand Value In Food Enterprises In Slovakia Based On Foreign

This paper highlights the activity of corporate social responsibility (CSR) and its impact on brand value in food enterprises with and without foreign participation in Slovakia. Attention has been Read More »

Date: 06/14/2020
Author: Radovan Savov, Ingrida Košičiarová
Contributor: Zdenka Kádeková, Katarina Valaskova eb™ Research Team
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