Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

The Significance Of Ethics In Business

The field of business ethics has been involved for many decades, but a widely accepted ethical perspective on the discipline has yet to be established. Academics also built valuable science-based Read More »

Date: 01/2018
Author: Geetika  Puri
Contributor: eb™ Research Team
Article

When Should Private Label Brands Endorse Ethical Attributes?

This article examines to what extent and under what circumstances product-related ethical attributes (i.e., attributes that reflect concern about social and environmental issues) influence Read More »

Date: 06/2016
Author: Onur Bodur, Maryam Tofighi, Bianca Grohmann
Contributor: eb™ Research Team
Article

Declarative Processing Of Semistructured Web Data

In order to give application programs access to data stored in the web in semistructured formats, in particular, in XML format, we propose a domain-specific language for declarative processing such Read More »

Date: 06/27/2011
Author: Michael Hanus
Contributor: eb™ Research Team
Article

Digital Brand Experience: People, Content And Technology

Lifestyles of the new generations are a mixture of the offline and the online world. With the development of web 1.0 to 3.0, consumer behaviors are now changing tremendously. Nowadays, consumers are Read More »

Date: 07/18/2016
Author: Sermyos Thammaragsa
Contributor: eb™ Research Team
Article

Chemical Reaction Stoichiometry: A Key Link Between Thermodynamics And Kinetics, And An Excel

The Law of Conservation of Mass (LCM) is one of the most important principles in chemistry. It applies to both closed and steady-state open flow systems undergoing chemical change. Various special Read More »

Date: 03/15/2019
Author: William R. Smith
Contributor: Leslie Glasser eb™ Research Team
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