Spillover Of Social Responsibility Associations In A Brand Portfolio
Purpose This paper aims to explore the spillover effect of social responsibility (SR) activity at the product brand level on the full brand portfolio. Extant research has established that SR activity Read More »
An Integrated Framework To Understand How Consumer-Perceived Ethicality Influences Consumer Hotel
This study aims to examine the influence of consumer-perceived ethicality of a hotel brand on customer brand loyalty through the customer identification with the brand, considering the mediating role Read More »
Ambivalent Consequences Of Social Exclusion For Real-existing Democracy In Latin America: The
When analyzing the relationship between democracy and social exclusion in Latin America, the perspective prevails that emphasizes the contradictory nature of ‘formal democracies’ characterized by Read More »
Literary Continuities/Imperative Education
People get their worldview from what they read. In a reading-saturated society such as 18th-century America, the most popular books determined the public consciousness. As such, the origin of these Read More »
Transnational Interaction Of The Central American Civil Society Before The Youth Violence
Youth violence is one of the most important social problems in Guatemala, Honduras and El Salvador. The expansion of youth gangs has been confronted by the governments of these nations through the Read More »
Author: Alberto MARTÍN ÁLVAREZ, Verónica DE LA TORRE OROPEZA
Contributor: eb™ Research Team
