Fashion Film And OBC (Online Brand Community): The Co-authoring Dynamics
The aim of this research project is to investigate how fashion brands and their online communities begin a co-authoring process in fashion films. Since the early days, fashion market has always Read More »
Teleworking And Video-Meetings. Does Fashion Fit?
The Covid19 pandemic forced most companies to impose teleworking from home. Although individuals have access to many platforms in order to collaborate and to communicate with others, telework during Read More »
Virgil Abolh’s Cinematic Fashion Shows For Louis Vuitton’s Men’s Collections On YouTube
The mediatization of fashion explores the ways in which fashion practices (production, consumption, distribution and dissemination) are articulated and depend on the logic of digital media. The aim Read More »
Fashion Shows: The Greatest Show On Earth
Fashion shows are one of the most important communication and marketing tools through which fashion brands their brand image, personality, values, and culture. Also, Fashion Shows give brands high Read More »
Author: Patricia SanMiguel, Ana Rus-Navas, Teresa Sádaba
Contributor: eb™ Research Team
The Political Potential Of Glamour: The Example Of Underwear
This research project aims to investigate the symbolic and cultural meanings behind an underwear targeted to women in order to analyze the glamorous elements of a garment which is often presented in Read More »
