Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Communication Of Fashion Sustainability In The USSR And Modern Russia: What Does The Young

Fashion sustainability is promoted and is slowly developing in modern Russia; however, this concept used to be popular back in the USSR under the notion of “saving”. The research objectives are: Read More »

Date: 07/03/2023
Author: Olga Karamalak, Tatiana Sokolova
Contributor: eb™ Research Team
Article

Clothing As An Element Of Identity And A Trend Of Self-completion In Generation Z In Colombia

This article presents the synthesis of the research on the clothing practices that are trending in the Z generation or centennials in Colombia, and that communicate with the largest audience Read More »

Date: 07/03/2023
Author: Eileen Delgado, Laura Mejía Ocampo, Angela Dotor Robayo
Contributor: eb™ Research Team
Article

Exploring Symbolic Effect Of New Media: The Impact Of Bilibili On Gen Z’s Cohort Identity And

This study examines Bilibili, a leading video community for Generation Z in China, known as ‘B-site’. The paper proposes a conceptual framework to explore how the platform provides entertainment Read More »

Date: 07/03/2023
Author: Hsin-Pey Peng
Contributor: eb™ Research Team
Article

Ryunosuke Okazaki: Fashion Through The Prism Of Posthuman And Affect Theories

This paper analyses Ryunosuke Okazaki’s designs in relation to understandings of the Human within both 18th Century ‘Western’ philosophy as well as contemporary theories of the feminine sublime Read More »

Date: 07/03/2023
Author: Kiera McMillan
Contributor: eb™ Research Team
Article

Homo Consumens, Amidst Advertising And ‘Sports’ Fast Fashion. The Role Of Ethics In Marking Out

Nowadays, with the Internet and the algorithmic machines, not only has fashion advertising become ubiquitous and engaging, advertising media has also become a paragon for other communicative Read More »

Date: 07/03/2023
Author: Veronica Neri
Contributor: eb™ Research Team
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