Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.
This study aims to determine and analyze empirically the effect of social media marketing and trust on brand affect and brand loyalty at Bank BNI Syariah Surakarta Branch. This research was conducted Read More »
‘Discourses of climate delay’ pervade current debates on climate action. These discourses accept the existence of climate change, but justify inaction or inadequate efforts. In contemporary Read More »
Purpose The consumer-based study was conducted among the population of Kolkata metropolis to assess the impact of corporate social responsibility (CSR) practices on the purchase intention of selected Read More »
Ecosystems generate a wide range of benefits for humans, including some market goods as well as other benefits that are not directly reflected in market activity1. Climate change will alter the Read More »
For those working within the area of energy saving and conservation it’s not unusual for individuals to make comments such as: “It’s not worth it!”, “I already do everything I can”, and Read More »