Putting The ‘social’ Into Social Marketing: Practices, Norms And Communities – The Case Of
Social marketing is increasingly cited as an important component of the response to the behavioural demands of sustainability (Peattie and Peattie 2009; Institute for Government/Cabinet Office 2009), Read More »
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Corporate Social Responsibility, Human Rights Law And The Pharmaceutical Industry: Research Studies
The pharmaceutical industry is a fascinating sector to explore as many people feel so passionately about it. It is not like the producers of televisions and washing machines: its products do Read More »
The Applicability Of Industrial Symbiosis Praxis To Improving The Environmental Sustainability Of
Over the last decades, environmental issues concerning supply chains have been growing in importance and taking a significant part of the wider debate on how industry meets the challenges of Read More »
Corporate Social Responsibility (CSR): Socially Responsible Behaviour Or ‘a Way Business Is
The idea that social responsibility is good for public relations (PR) and therefore good for business is not a new one (see Golden 1968 for example). Bernays defined PR as ‘the practice of social Read More »
Going With The Flow? What CSR Can Learn From Innovation Going With The Flow? What CSR Can Learn
Introduction Introduction Despite having attracted academic attention for more than half a century, corporate social responsibility (CSR) has remained a fuzzy concept. Its precise meaning is shaped Read More »
