THE BOUNDARIES OF FREEDOM OF THE PRESS IN SOUTH AFRICAN LAW
Our entire social system is pervaded with a myriad of issues relating to freedom of expression. A free responsible press is one of society’s greatest assets. Courts must now ensure that common law Read More »
BUILDING ALLIANCE MANAGEMENT CAPABILITY: THE ROLE OF A FIRM’S REPERTORY OF EMBEDDED ALLIANCES AS
In this paper we examine which type of alliance experience matters most for developing an alliance management capability. Although experience is deemed to be an important antecedent of a firm’s Read More »
Author: Claudio Turi, Angela Delli Paoli, Laura Castaldi, Clelia Mazzoni
Contributor: eb™ Research Team
CAUSALITY OF RELATIONSHIPS BETWEEN THE DIMENSIONS OF CUSTOMER LOYALTY IN SERVICES MARKETS: EVIDENCE
This study examines the causality of relationships between the dimensions of customer Loyalty in service industries, sheds light on the effects of customer Satisfaction on individual Loyalty Read More »
CHALLENGES AND OPPORTUNITIES FOR SMES IN THE INTERNET ERA
Internet has been available as a competitive advantage tool to SMEs for years now. Several e-business models have been developed as well as, system architectures such as C2C, B2C, B2B, G2C and G2B. Read More »
IS THERE A NEED FOR NEW MARKETING COMMUNICATIONS PERFORMANCE METRICS FOR SOCIAL MEDIA?
The objective of this paper is to develop a conceptual framework for measuring the effectiveness of social media marketing communications. Specifically, we study whether the existing marketing Read More »
