It Might Be Exciting, But I’m Not In Mood Today. Mall Atmospherics, Shopping Behavior, And Mood
This research aims to demonstrate how both valence and arousal of incidental moods can moderate the relationship between the level of atmospheric arousal in a mall environment setting and shopping Read More »
Author: Raúl Pérez López, Laura Lucia Palacios, Yolanda Polo Redondo
Contributor: eb™ Research Team
Creating Closeness In Retailing: Comparing Retailers And Consumers Perspectives
This article investigates the ill understood notion of closeness in retailing. Using a qualitative study with 69 semi-structured interviews, we show how retailers as well as consumers relate to Read More »
Is The Decision Of SMEs To Establish An Online Shop Influenced By Institutional Pressure?
The aim of this paper is to investigate factors that influence the intention of an SME to launch an online shop. A PLS model is used based on the Technology Acceptance Model and is extended with Read More »
Author: Matthias Schu, Dirk Morschett, Frank Haelsig, Bernhard Swoboda
Contributor: eb™ Research Team
Active Return Management For Online Retailer
High product return rates and their associated costs pose major challenges to online retailers. We investigate whether online retailers always benefit from active return management by ana-lysing the Read More »
Author: Siham El Kihal, Christian Schulze, Bernd Skiera
Contributor: eb™ Research Team
The Influence Of Web Design And Buyer Characteristics On Browsing Behaviour
Although the effects of interactivity and personalisation tools on browsing experience has been the subject of previous research, the impact of variable levels of such features on buyers’ Read More »
