TOWARDS THE DEVELOPMENT OF A CRM SUCCESS INDEX
The field of Cause-Related Marketing has expanded rapidly in recent years and organizations invest a large amount of money in CRM campaigns in order to improve sales performance, and positively Read More »
THE JOINT ORDER AND PROMOTIONAL EFFORT DECISIONS FOR A FASION APPAREL COMMODITY UNDER PRE-ACQUIRED
This work considers a two stage newsvendor problem that a retailer places an order of a fashion product with the short life cycle from her supplier and sells goods directly to customers. Due to the Read More »
THE EXPLORATION ACTIVITY’S ADDED VALUE INTO THE INNOVATION PROCESS
This article responds to the lack of research on the way a new idea is transformed into a market-accepted new product. Through non-participant observation and multiple interviews, an empirical Read More »
Author: Hela Chebbi, Dorra Yahiaoui, Alkis Thrassou, Demetris Vrontis
Contributor: eb™ Research Team
VALUE-BASED MANAGEMENT FOR SMALL- AND MEDIUM-SIZED ENTERPRISES – FINDINGS OF AN EMPIRICAL STUDY
Based on the description of the theoretical background of value-based management and the characteristics of SMEs, the paper analyses the state of knowledge and the diffusion of value based management Read More »
Author: Bernd Britzelmaier, Carola Normann, Anastasia Paul
Contributor: eb™ Research Team
CHALLENGE TO THE SUSTAINABILITY OF MICROFINANCE INSTITUTIONS IN CHINA
Based on the development of China's Microfinance Industry the paper first gives an overview on China's Microfinance Institutions. It shows the main regulations and challenges in the legal environment Read More »
