Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

A Proposed Research Plan On Digital Marketing Communication Tool Using Behavioral Learning Theory

As digital marketing continues to emerge, digital marketing continuously improves its strategies to acquire consumers’ attention and preference through communication. This research plan will Read More »

Date: 03/24/2022
Author: Alice Katherine Tenorio
Contributor: eb™ Research Team
Article

Wearable Technologies And Smart Clothes In The Fashion Business: Some Issues Concerning

Wearable devices and smart clothes give rise to pivotal technological and legal issues in the fashion business. The cybersecurity attention in the digital society, and the advent of General Data Read More »

Date: 05/29/2020
Author: Giovanni Ziccardi
Contributor: eb™ Research Team
Article

Fashion As Art: Rights And Remedies In The Age Of Social Media

Today’s increasingly widespread recognition of fashion’s artistic value has revamped the debate on the appropriateness of rights and remedies provided by IP law to fashion designs. From an Read More »

Date: 03/11/2020
Author: Lucrezia Palandri
Contributor: eb™ Research Team
Article

Photoshop & The (Virtual) Body Of Models

In this paper, Photoshop is analyzed with a special focus on the bodies of models and a detailed analysis on the legal issues posed by this specific area. For the sake of a thorough development of Read More »

Date: 01/19/2020
Author: Susy Bello Knoll
Contributor: eb™ Research Team
Article

The Protection Of Fashion Shows: An Uncharted Stage

The history of fashion shows goes back more than a century, and over the years, catwalks have gone from being private sales channels for a few wealthy customers to pure entertainment shows promoted Read More »

Date: 11/17/2019
Author: Elena Varese, Valentina Mazza
Contributor: eb™ Research Team
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