A Decade Of Marketing Analytics And More To Come: JMA Insights
The Journal of Marketing Analytics was created in 2013 by Palgrave Macmillan from the merger of the Journal of Targeting, Measurement, and Analysis for Marketing (20012012) and the Journal of Read More »
Irish Cattle Farmers Experiences And Perceptions Of Negative Framing Of Farm Animal Welfare In The
Increased urbanisation in recent decades has created a knowledge gap between farming and the Irish public. Mainstream media has begun filling this gap through reports on farm animal welfare (FAW) Read More »
La Contribucin De Las Autoridades Privadas A La Gobernanza Global: Las Lites Empresariales En Las
The first part of the thesis provides an analysis of previous studies on corporations as political actors in International Relations and International Political Economy. The aim of the theoretical Read More »
Does Moral Branding On The Organic Cosmetics Market Influences Self-licensing Effects On Consumers
The present study examines the effect of brand morality and self-affirmation on the purchasing decision of an organic cosmetic product in order to prove if a marketing approach based in this two Read More »
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Exploring Generation Z's Perceptions Of Green Homes
In recent years, there has been an increase in environmental awareness in the United States, leading to steady growth in environmentally conscious consumerism. Looking specifically at green home Read More »
Author: Luciana Debs, Bhavya Rathna Kota, Taylor Davis
Contributor: eb™ Research Team
