Local Brands In Emerging Markets: Factors For Success
As a result of global firms´ efforts to build international brands, the foreign brand expansion into new geographies have threatened local brands´ businesses. Interestingly, some local brands have Read More »
Author: Joan Llonch, Miguel Angel López-Lomelí, Jorge Eduardo Gómez
Contributor: eb™ Research Team
To Brand Not To Brand Or Both? Consequences For Dual-Brand Firms
In addition to produce their own brands, dual-brand firms also supply private labels for particular retailers. Some leading Spanish brands such as Don Simón, Mahou and Carbonell, have been involved Read More »
What Drives Private Label Success? A Meta-Analytical Approach
The implementation of private labels in retailers’ assortments has tremendously increased within the last years due to private labels’ positive effect on customers’ store loyalty and store Read More »
Author: Julian Hofmann, Oliver Schnittka, Carsten Erfgen, Katharina Kersten
Contributor: eb™ Research Team
Does Too Much Disclosure About Customers Hurt Firms?
Investors, analysts, and regulators argue for greater disclosure of non-financial metrics, such as customer metrics. In contrast, managers typically complain that they are costly to report and reveal Read More »
Perceived Quality And Firm Risk: Does The Analyst Translate?
Customers’ perceptions of quality are a leading indicator of firm success and risk. Therefore, the question arises concerning how customer-based perceptions of quality are channeled to financial Read More »
