Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

To Purchase Or Not To Purchase? Drivers Of Consumer's Preferences For Animal Welfare In Their Meat

This study investigates the relevance of psychological constructs in determining consumer intention to buy and Willingness-To-Pay (WTP) for a processed meat product, cured ham, differentiated by the Read More »

Date: 08/13/2021
Author: Ching-Hua Yeh, Monika Hartmann
Contributor: eb™ Research Team
Article

Circular Business Model - Access Based Car Service: A Quantitative Study From Customers Perspective

This study develops the knowledge and understanding of Circular Business Model (CBM) from the consumers perspective in Sweden. It is of great importance, for the Swedish companies that are planning Read More »

Date: 05/23/2018
Author: Jan Kristl, Sam Eltahan, Ahsan Javed
Contributor: eb™ Research Team
Article

Mending The Commons With The Little Mesters

The subjects of this paper are the Little Mesters of Sheffield, UK. The Mesters are selfemployed master craftspeople whose day-to-day work is dependent on repairing, recycling, and maintenance, in Read More »

Date: 07/10/2019
Author: Julia Udall
Contributor: eb™ Research Team
Article

The Effects Of Applied Business Ethics On Consumers' Perceptions In The Fast Moving Consumers Goods

The main objective of the present study is the investigation of the effects of applied business ethics to consumer perceptions, as well as the identification of possible research relationships among Read More »

Date: 08/15/2013
Author: Artemis Panigyraki
Contributor: eb™ Research Team
Article

Who Says There Is An Intention-Behaviour Gap? Assessing The Empirical Evidence Of An

The theories of reasoned action and planned behaviour (TRA/TPB) have fundamentally changed the view that attitudes directly translate into behaviour by introducing intentions as a crucial intervening Read More »

Date: 11/19/ 2014
Author: Louise M. Hassan, Edward Shiu, Deirdre Shaw
Contributor: eb™ Research Team
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