The Impact Of Customer Engagement On Brand Loyalty: The Mediation Roles Of Brand Attachment And
This study explores the influence of brand love and brand experience on customer engagement and then the influence of customer engagement on brand loyalty directly or mediated by brand attachment and Read More »
Working Paper: Innovation And Collective Entrepreneurship
This paper examines different forms of innovation including social innovation, and why innovation and social innovation have become important themes in public policy in a context of the increasing Read More »
Researching CSR And Brands In The Here And Now: An Integrative Perspective
The inclusion of corporate social responsibility (CSR) in branding is becoming widespread both in research and practice. Companies engaging in CSR-related branding must adopt an integrative Read More »
Strategic Direction Of Information Technology On Sustainable Supply Chain Practices: Exploratory
A growing body of research emphasises sustainable supply chain management (SSCM) in contrary with limited studies exploring role of information technology (IT) in sustainable supply chain activities. Read More »
Author: Jasber Kaur, Azwani Azmi, Rogayah Abdul Majid
Contributor: eb™ Research Team
Religiosity, Idealism, And Ethical Consumption: The Mediating Effect Of Perceived Customer
Purpose The cognitive processes through which religiosity and idealism affect ethical consumption have received little attention in prior research. This study aims to explore the influence of Read More »
Author: Abdallah Alsaad, Abdulazeez Saif-Alyousfi, Hamzah Elrehail
Contributor: eb™ Research Team
