The Influence Of Trust, Advertising, Family On Intentionand Actual Purchase Of Local Brand In Yemen
This empirical research investigates the influence of four predictors of actual purchase of local brand in Yemen. The exogenous variables examined are trust, advertising, family and purchase Read More »
Author: Jamal Mohammed Esmail Al-Ekam, Norashikin Binti Baharom, Nor Ermawati Binti Hussain, Noor Aida Binti Noh, Tuan Rohasnida Binti Tuan Teh, Salniza Salleh, Nik Kamariah Nik Mat
Contributor: eb™ Research Team
Factors Influencing Value Creation On Brand Trust In Hotel Business: Case Study Of 3-, 4- And
This research investigates the society or guests perception of the value creation and brand trust, and aims to examine the effect of value creation on brand trust in 3-, 4-, and 5-star hotels in Read More »
Performing Culture And Problematizing Identity Through "Anything For Selena"
Podcasts cover a wide range of topics and genres that can be created and developed for diverse and niche audiences. Using an inductive approach, we explore the connections and insights the podcast Read More »
Overcoming The Myths Of Mainstream Economics To Enable A New Wellbeing Economy
Increasingly, empirical evidence refutes many of the theoretical pillars of mainstream economics. These theories have persisted despite the fact that they support unsustainable and undesirable Read More »
Author: Luca Coscieme, Paul Sutton, Lars F. Mortensen, Ida Kubiszewski, Robert Costanza, Katherine Trebeck, Federico M. Pulselli , Biagio F. Giannetti , Lorenzo Fioramonti
Contributor: eb™ Research Team
Toward A Sustainability Brand Model: An Integrative Review
Stakeholder-based brand is increasingly recognized as a measure for corporate sustainability, although the knowledge in this area is relatively unknown. Through a systematic review approach, the Read More »
Author: Sooksan Kantabutra, Warat Winit, Saranya Kantabutra
Contributor: eb™ Research Team
