The Impact Of Perceived Corporate Social Responsibility On Brand Advocacy: The Mediating Role Of
The aim of this paper is to examine the influence of customer perceptions of corporate social responsibility (CSR) on online brand advocacy (OBA)through the mediating role of brand love. Using Read More »
A Cross-generational Study Of The Positioning Of Skin Care Products Based On Female Perceptions.
The Baby Boomer market is a lucrative market, largely ignored by marketers. This fact has attracted much media attention, both in South Africa and abroad. Research conducted by the UCT Unilever Read More »
Effectiveness Of Social Media Platform: A Perspective Of Customer Purchase Intention Through Social
The purpose of the study is to explore the association among the social media practices which effect the purchase intention of the consumers in the Pakistani context. The study is helpful for all the Read More »
A Research On The Antecedents Of Ethical Purchasing Intention And The Barriers To Ethical
Ethical consumption means behaviours of purchasing or consuming/using which are associated with a significant ethical concern by the consumers. This study focuses on (positive) ethical purchasing Read More »
Attitude, Self-Control, And Prosocial Norm To Predict Intention To Use Social Media Responsibly:
Severe abuse of social media has currently become a threat to social sustainability. Although responsible use of social media has recently attracted academics attention, few studies have investigated Read More »
