Sustainability Benchmarking Of European Banks And Financial Service Organizations
In this paper we present a benchmarking of European banks and service organizations regarding the integration of sustainability in their policies, strategies, products, services and processes. Using Read More »
Ethical Brand Perceptions And Their Impact On Brand Loyalty And Brand Choice Intentions: Mediating
In recent decades, with the technological advancements available to customers, companies actions are more transparent than ever and customers are aware of companies that does not meet society's moral Read More »
The Describe Of Moderating Role Of Product Performance In Brand Vision And Positioning Effect On
This research aimed to investigate the effect of brand vision and positioning on brand equity with regard to moderating role of product performance and using descriptive survey research. The Read More »
Customers Loyalty: Does Value Co-Creation Become Indispensable For Universities?
This paper investigates the direct and indirect relationships between customers` participation in value co-creation activities (CPVCA) and their loyalty. Quantitative research approach is adopted, Read More »
Author: Ayman Mahmoud Bazzi, Alaaeddine Abbas Ali, Nehale Mostapha
Contributor: eb™ Research Team
Towards A Typology Of Strategic Corporate Social Responsibility Through Camouflage And Courtship
This paper develops a theory of strategic corporate social responsibility responses, by drawing on the analogy of biological species-level adaptations of camouflage and courtship found in the natural Read More »
