Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.
The UK apparel manufacturing industry, after significant decline, has experienced renewed growth in recent years as many retailers and brands have commenced or increased sourcing from local Read More »
City officials have discovered the potential of post-growth thinking for orienting urban policy making and interventions. Many cities in Europe, and elsewhere, have been flirting with the idea of Read More »
Is economic growth compatible with ecological sustainability? A new report shows that efforts to decouple economic growth from environmental harm, known as ‘green growth’, have not succeeded and Read More »
All organizations rely on their reputation to strengthen their image and increase consumer trust and credibility in their products and/or services. In this context, developing an Ethical Brand (EB) Read More »
Back in 2007, Islamic brands captivated the attention of marketing scholars. Most previous studies defined Islamic brands are adapted from conventional marketing/brand pivot, social constructionism, Read More »