Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Critical Evaluation Of The Sustainabile Development Principles Within The Fashion Business Model

The object of research is the processes of interaction of business model components for the enterprise in the fashion industry at an early stage of its life cycle, which are subject to the principles Read More »

Date: 06/30/2021
Author: Olena Vynogradova, Nadiia Pysar, Nina Drokina, Olga Lytvynova, Iryna Sovershenna
Contributor: eb™ Research Team
Article

Beef From Calves Finished With A Diet Based On Concentrate Rich In Agro-Industrial By-Products:

Conjoint analysis was used to estimate the relative importance of some of the main extrinsic attributes and quality labels of beef in three Spanish cities (Córdoba, Marbella, and Santa Pola) in a Read More »

Date: 12/21/2021
Author: Francisco Requena
Contributor: Elena Angón, Javier Caballero-Villalobos, Miguel Cantarero-Aparicio, Andrés Luís Martínez-Marín, José Manuel Perea eb™ Research Team
Article

Customer Experience In Circular Economy: Experiential Dimensions Among Consumers Of Reused And

The textile and clothing industry is undergoing a sustainability transition, pushing related businesses to adapt to circular economy (CE) models, such as recycling and reuse. This shift has been Read More »

Date: 01/04/2022
Author: Leena Aarikka-Stenroos
Contributor: An Hai Ta, Lauri Litovuo eb™ Research Team
Article

An Investigation The Main Internal Brand Crisis Antecedents

To enrich literature of brand crisis causes regards internal perspective, this paper investigates internal brand shortage as crisis antecedents provoking brand fire consequently. Phenomenological Read More »

Date: 02/18/2019
Author: Bich Ngoc DO, Tuan Phong NHAM, Tuyet-Mai NGUYEN
Contributor: eb™ Research Team
Article

CSR And Brand Resonance: The Mediating Role Of Brand Love And Involvement

This article examines brand love and brand involvement to explain the relationship between corporate social responsibility (CSR) activity of a firm and brand resonance. Previous studies have only Read More »

Date: 05/19/2020
Author: Taewan Kim
Contributor: Kyung-Min Kim, Benjamin Nobi eb™ Research Team
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