Does Out-Of-Home Snacking Lead To Rational Addiction?
The rise in obesity is caused by a greater frequency of snacks consumed out-of-home and in-home. Out-of-home snacking assumes importance as our food rich environment lead us to indulge. We want to Read More »
If You Are Attractive And Fair, I’ll Do It Myself! Assessing Mass Customization Processes In The
This research analyzes the impact of different mass customization toolkits (i.e. functional, aesthetic, and supreme toolkits) and mass customization toolkit options (many vs. few) on customers’ Read More »
Author: Ursula Scholl-Grissemann, Karin Teichmann, Nicola E. Stokburger-Sauer, Benedikt Schnurr
Contributor: eb™ Research Team
Open Innovation: A Double-Edged Sword?
Innovation contests have become a widely-used open innovation instrument to gather new product ideas. This research examines positive and potential negative effects of this open innovation technique Read More »
Should I Introduce My Partner?: Exploring The Effects Of Stakeholder Cocreation On Consumers’ New
An emerging stream of research explores the effects of involving consumers during new product development. Yet, in recent years firms have started to cocreate products with multiple types of Read More »
Building An Innovation Community: An Empirical Analysis Of How To Encourage External Stakeholders
The integration of external stakeholders in firms’ NPD process has found increasing interest in business research and practice. Central to this topic are virtual innovation communities managed by Read More »
