Are Students Blind To Their Ethical Blind Spots? An Exploration Of Why Ethics Education Should
Ethics blind spots, which have become a keystone of the emerging behavioral ethics literature, are essentially biases, heuristics, and psychological traps. Though students typically recognize that Read More »
Author: Kathleen Tomlin, Tracy Gonzalez-Padron , Jill Bradley-Geist, Matthew Metzger
Contributor: eb™ Research Team
Revealing Doctors' Prescribing Choice Dimensions With Multivariate Tools: A Perceptual Mapping
This article explores the use of multivariate techniques to build perceptual maps that show the perceived competitive positions of a set of ethical drugs. The data were drawn from a commercial panel Read More »
Author: Carlos Monteiro, Luis Tadeu Almeida, Sally Dibb
Contributor: eb™ Research Team
Emotional Responses To Branded And Unbranded Foods
Investigating the emotions elicited by a product considering only its sensory characteristics or both its sensory characteristics and packaging/branding can give a deeper insight into product Read More »
Author: Sara Spinelli
Contributor: E. Monteleone, J. Prescott, G.P. Zoboli, C. Masi eb™ Research Team
The Inevitable Future Of Generic Pharma Drugs Companies
Fierce competition and public pressure on pharmaceutical companies pose challenges for ethical and generic pharma companies. 7-10% annual price erosion for generic companies leads to decreased Read More »
Can A Luxury Brand Be Socially Responsible? Luxury Business And Corporate Social Responsibility –
Background. One of the areas of business activity that has become not only a matter of voluntary choice in recent times, but more and more often a necessity is CSR. This area is very little Read More »
