The Relationship Between Ethical Brand And Company Reputation: The Malaysian Perspective
This paper reports the initial finding on examination of the effect of product and service quality on ethical brand, which in turn may influence a company's reputation among industrial buyers that Read More »
Author: Mohammad Ziaul Hoq, Sulaiman Ali, Sharifah Faridah Syed Alwi
Contributor: eb™ Research Team
Do Preferences For Fair Trade Rely On Ethical Arguments Or Logos?
This paper investigates the effect of ethical labelling on consumer choice in the context offair trade. Previous studies have shown that the Fairtrade logo has a positive effect on brandchoice. Read More »
Author: Roman Maciej Konopka, Malcolm Wright, Mark Avis, Pam Feetham
Contributor: eb™ Research Team
The Effects Of Celebrity Characteristics On Purchase Intentions: A Focus On Consumer Concern Of
Consumer awareness about environmental problems is important in guiding their purchasing decisions. The aim of this research is to validate the moderating effect of environmental concern in two Read More »
Author: Constanza Cespedes-Dominguez, Cristobal Fernandez-Robin, Scott McCoy
Contributor: eb™ Research Team
Respiratory Health Status Of Children From Two Different Air Pollution Exposure Settings Of Sri
Background Health effects due to air pollution is becoming a major public health problem with growing traffic congestion and establishment of small to medium scale industries with poor emission Read More »
Author: Sumal Nandasena, Nalini Sathiakumar, Ananda Rajitha Wickremasinghe
Contributor: eb™ Research Team
The Relationship Characteristics; Cybernetics Tradition Social Mixed Research On Paradigm
The main objective of this study is to present a new approach for comparing the archipelago region according to its innovation re-branding level. Over the years, various organizations have published Read More »
