Analysis Of Values And Communication Of The Responsible Brands. Corporate Brand Strategies For
ABSTRACT : New social demands require responsible behavior of companies. This phenomenon, which has coincided with the development of social responsibility, has a direct impact on the corporate brand Read More »
Evaluation The Effects Of Brand Passion On Commitment To Brand Through The Adjusting Role Of Ethics
Regarding the existence of different brands in the various fields of consumer products, customers commitment to the brand is an important factor in the success of the product of the brand. The Read More »
Author: Mohammad Bagher Arayesh, Ali Touhidi Moghaddam, Shahram Sultani
Contributor: eb™ Research Team
Does Experience Lead People To Buy? The Formation Of Brand Loyalty Using The Theory Of Love On
This research investigated factors that influence the positive brand experiences of older consumers that lead them to be loyal to the product. Data were collected using a paper-based survey, and 362 Read More »
Author: Bertina Sjabadhyni, Martina Dwi Mustika, Kinanti Alvani Pane, Deepraj Kaur, Alvin Eryandra
Contributor: eb™ Research Team
The Ethical Compass: A Case Study On The Positive Effects Of Ethical Organizational Identity Within
This thesis contributes to identity research by expanding the concept of ethical organizational identity. Ethical organizational identity is said to be present when ethical values and beliefs make up Read More »
In Search Of The Dominant Rationale In Sustainability Management: Legitimacy- Or Profit-Seeking?
The academic debate why and how companies are dealing with sustainability is dominated by two main arguments — the profit-seeking and the legitimacy-seeking view. While the first argues that Read More »
