Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Climates Of Change: Sustainability Challenges For Enterprise Smith School Working Paper Series

Globalisation and global challenges demand new governance models. The perceived success of the value chain as a governance mechanism for delivering better social and environmental outcomes has led a Read More »

Date: 04/01/2010
Author: Catherine Dolan, Mick Blowfield
Contributor: eb™ Research Team
Article

Corporate Brands, The British Monarchy, And The Resource-based View Of The Firm

Drawing on the nascent literature on corporate brands, the economic theory of the resourced-based view of the firm and the extensive literature on the British Monarchy, this article examines the Read More »

Date: 2008
Author: JOHN Balmer
Contributor: eb™ Research Team
Article

The Peripheries Of Omnivorousness: Vegetarian Canteens And Social Activism In The Early

Unlike the British, American, or Central European vegetarian movements, which emerged in the nineteenth century, organized vegetarianism did not emerge in the Russian Empire until the turn of the Read More »

Date: 04/27/2021
Author: Julia Malitska
Contributor: eb™ Research Team
Article

HOW COULD BUSINESSES PROMOTE ENVIRONMENTAL RESPONSIBILITY?

Today, consumer behavior and Business investments are influencing/impacting various environmental and social spheres. Among the consequences are climate change, biodiversity loss and pollution that Read More »

Date: 2017
Author: Cheelo Chooma
Contributor: eb™ Research Team
Article

Sustainability Labels On Food Products: Consumer Motivation, Understanding And Use

This study investigates the relationship between consumer motivation, understanding and use of sustainability labels on food products (both environmental and ethical labels), which are increasingly Read More »

Date: 12/01/2013
Author: Klaus Grunert, Josephine Wills, Sophie Hieke
Contributor: eb™ Research Team
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