SOUND SYMBOLISM IN MARKETING: AN INTEGRATIVE REVIEW OF MARKETING STUDIES ON SOUND SYMBOLISM
Despite an increase in marketing research on sound symbolism particularly since the beginning of 2000s, there is a lack of integrative review of the empirical marketing studies regarding sound Read More »
Integrating Ethical Brands Into Our Consumption Lives
This paper considers the integration of ethical brands into mainstream consumption choices. After examining the growth and success of ethical brands within the last few years, the paper considers the Read More »
Author: ISABELLE SZMIGIN, MARYLYN CARRIGAN, DEIRDRE O’LOUGHLIN
Contributor: eb™ Research Team
FACTORS INFLUENCING ETHICAL CONSUMPTION BEHAVIOUR AMONG CONSUMERS IN NIGERIA
The intent of this study was to identify the factors that influence ethical consumption behavior among consumers in Nigeria. The Theory of Planned Behavior (TPB) was extended with the incorporation Read More »
Author: Udoka Stephen Otika, Chigbata Moses Olise, Dickson Ben Uche
Contributor: eb™ Research Team
Brand Ethics And Social Media Engagement
The purpose of this paper is to investigate ethical nature of social media engagement of companies and examines whether or not ethical perception of customers about the companies based on their Read More »
Author: Ayse Begum Ersoy
Contributor: Halil Zaim, Yavuz Keceli, Selma Kurtishi-Kastrati eb™ Research Team
Consumers' Perception On Organisational Corporate Social Responsibility Practices And Its
This paper aims at investigating consumers perception on the Corporate Social Responsibility (CSR) practices of the telecommunication service companies in Malaysia, and its antecedent to consumer Read More »
