Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

The Political Dynamics Of Sustainable Coffee: Contested Value Regimes And The Transformation Of

The global coffee sector has seen a transformation towards more sustainable forms of production, and, simultaneously, the continued dominance of mainstream coffee firms and practices. We examine this Read More »

Date: 06/16/2015
Author: David Levy, Juliane Reinecke, Stephan Manning
Contributor: eb™ Research Team
Article

Demographics Regarding Belief In Non-Human Animal Sentience And Emotional Empathy With Animals: A

Attitudes to animals are linked to beliefs about their ability to experience pain and suffering, their cognition, and their sentience. Education and awareness-raising play a pivotal role in Read More »

Date: 10/04/2018
Author: Amelia Cornish, Bethany Wilson, David Raubenheimer, Paul McGreevy
Contributor: eb™ Research Team
Article

The Corporate Identity, Architecture, And Identification Triad: Theoretical Insights

This thesis informed by a single case study and adopting a multi-internal stakeholder perspective of a middle-ranked and London-based Business School, constitutes an explanatory investigation of the Read More »

Date: 2015
Author: MOHAMMAD MAHDI FOROUDI
Contributor: eb™ Research Team
Article

Research Frontiers In The Era Of Embedding Sustainability: Bringing Social And Environmental

Background: Fifty years ago, Milton Friedman first published his famous article in the New York Times The Social Responsibility of Business is to Increase Its Profits. We explore the evolution of an Read More »

Date: 02/26/2021
Author: Tracy Van Holt, Tensie Whelan
Contributor: eb™ Research Team
Article

An Attribution Theory Approach To Corporate Social Responsibility (CSR) Communication: Consumer

Although corporate social responsibility (CSR) appears to be mutually beneficial for companies and consumers, the modern marketplace has left both parties in vulnerable positions, with consumers Read More »

Date: 12/10/2016
Author: Whitney Alexis Ginder
Contributor: eb™ Research Team
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