CORPORATE E-COMMUNICATION: Its Relationship With The Corporate Logo In The Construction Of The
Purpose The purpose of this article is to examine the influence of the corporate logo on the consumers attitude within corporate e-communication. Design/methodology/approach This research designed a Read More »
The Ethics And Boundaries Of Industry Environmental Campaigns
As scientific consensus points to an environmental crisis, many industry campaigns downplay the industry's environmental impacts while publicizing adverse effects to the economy that may result from Read More »
THE IMPACTS OF BRAND EXPERIENCES ON BRAND LOVE, BRAND TRUST, AND BRAND LOYALTY: AN EMPIRICAL STUDY
Previous studies that studied brand relationships tended to ignore the relationship between brand experience and brand loyalty and the role of brand love and brand trust. Therefore, the main Read More »
SUSTAINABLE CORPORATE BRAND CONCEPT AND A RESEARCH ON SUSTAINABLE CORPORATE BRAND APPLICATIONS OF
The aim of this study is to reveal the extent to which the concept of sustainable corporate brand, which is formed by corporate sustainability and corporate brand integration, is applied based on the Read More »
Commercialization Formulas Of The Responsible Tourism In Spain: Reality And Trends
This communication tries to analyze formulas of commercialization of the responsible tourism in Spain. Real and current cases of experiences are established, and, from the lines of analysis and Read More »
Author: Joan Francesc Fondevila Gascón, Anna Soliguer Guix
Contributor: eb™ Research Team
