Does Brand Orientation Lead To Brand Loyalty Among Senior And Top Management In A South African
Background: At the heart and depth of building a strong and prosperous brand in the marketplace, is brand orientation. A few studies have investigated the conceptualisation of brand orientation in Read More »
Ethical Consumerism As A Key Consideration For Future Brand Strategy Development In South Africa
In the absence of sound business ethics practices in South Africa, consumers perceptions and expectations of businesses ethical behaviour will be vital determinants of market share and sustainable Read More »
An Integrated Model For Building Brand In Food Industry
This paper presents an empirical investigation on the effects of various factors on building appropriate brand in food industry. The proposed study deigns a questionnaire and distributes it among Read More »
Author: Seyed Najomoddin Mousavi
Contributor: Vahid Nasehi Far, Zohreh Dehdashti Shahrokh, Mohammad Taghi Taghavifard eb™ Research Team
Provocations In Public Relations: A Study Of Gendered Ideologies Of Power-Influence In Practice
This research project draws from three extensive data sets to explore how female and male public relations practitioners define, perceive and enact power-influence. Findings suggest that perceptions Read More »
Author: Linda Aldoory, Bryan Reber, Bruce Berger, Elizabeth Toth
Contributor: eb™ Research Team
The Contribution Of Ethical Obligation And Self-identity To The Theory Of Planned Behaviour: An
The attention given to ethical consumption in today's academic environment is something we only dreamed off when writing this paper over 10 years ago. This wealth of scholarship is a measure of the Read More »
