Key Drivers In Enhancing Actual Purchase Of Local Brand In Saudi Arabia: Intention, Patriotism,
The study empirically investigates the important antecedents: intention, patriotism, trust, family and government support to actual purchase of local brand in Saudi Arabia. Though lot of attention is Read More »
Author: Jamal Mohammed Esmail Alekam , Amer Ahmad AlAnazi, Nik Kamariah Nik Mat, Salniza Md. Salleh , Khairi Mohamed Omar
Contributor: eb™ Research Team
The Role Of Benefits And Transparency In Shaping Consumers Green Perceived Value, Self-brand
Building on the literature on green consumption, this study investigates consumers perceptions of a brand's green benefits (utilitarian environmental and warm glow) and green transparency on their Read More »
Relevance Of Branding In Insurance Sector
In the changing market scenario, insurance companies have realized the inherent value of brands and consider them valuable assets. Brand equity is the value buildup in a brand due to the positive Read More »
Author: Prof. Deepali Singh, Rahul Priyadarshi, Snehal Kannaujia, Puneet Kumar
Contributor: eb™ Research Team
The Role Of Merchandiser In Managing The Supply Chain
This research project is based on observing and analyzing the role of a textile merchandiser in managing the supply chain of the Home textiles in the Buying or retailing, in the mills and with the Read More »
The Effect Of Value Creation On Brand Trust In Indonesia During The COVID-19 Pandemic
This research investigates the society or guests' perception of value creation and brand trust and aims to know the effect of public value creation on brand trust in three, four, and five-star hotels Read More »
