Switching Costs, Customer Satisfaction, And Their Impact On Marketing Ethics Of Medical Schemes In
The issue regarding the transition of members from their current medical schemes to the National Health Insurance (NHI) in South Africa has erupted in much debate. This study, modelled on enlightened Read More »
Towards A Model Of Conscientious Corporate Brands: A Canadian Study
Purpose This paper attempts to validate a conceptual model for Conscientious Corporate Brands (CCB) by exploring environmental and climate change issues together with perceptions of the internal and Read More »
Author: David Hutchinson
Contributor: Tore Mysen, Goran Svensson, Jang Singh eb™ Research Team
Multiple-criteria Decision-aiding Framework To Analyze And Assess The Governance Of Sustainability
Past and present disasters and scandals, such as the BP Deepwater Horizon oil disaster in the Gulf of Mexico in 2010, the Servier Mediator (Benfluorex) scandal in 2009 and the Enron collapse in 2001, Read More »
Author: Myriam Merad, Nicolas Dechy, Igor Linkov, Fre´de´ric Marcel
Contributor: eb™ Research Team
Explicating Ethical Corporate Marketing. Insights From The BP Deepwater Horizon Catastrophe: The
Ethical Corporate Marketing-as an organizational wide philosophy-transcends the domains of corporate social responsibility, business ethics, stakeholder theory and corporate marketing. This being Read More »
Author: John M. T. Balmer, Shaun M. Powell, Stephen A. Greyser
Contributor: eb™ Research Team
The Influence Of Marketing Ethics And Consumer Ethics On Consumer Behaviour And Decisions Before
One of the focuses of marketing in a company is how to achieve customer loyalty. That is reflected in how companies maintain brands, consumers, and product-consumer relationships. In some cases, Read More »
Author: Sahri Prayitno, Setyo Riyanto, Luthfita Ayu Diarta
Contributor: eb™ Research Team
