Role Of Ethical Marketing In Driving Consumer Brand Relationships And Brand Loyalty: A Sustainable
This research is focused on studying the impact of ethical marketing practices on value- adding product sustainability and customer brand relationship sustainability. It further investigates the Read More »
Author: Muhammad Tanveer, Abdul-Rahim Ahmad, Haider Mahmood, Ikram Ul Haq
Contributor: eb™ Research Team
Italian Social Farming: The Network Of Coldiretti And Campagna Amica
For the last ten years, Social farming (SF) has become an innovative practice able to connect multifunctional agriculture and novel social services for urban and rural areas in Italy and the EU. By Read More »
Author: Roberta Moruzzo, Francesco Riccioli, Angela Galasso, Carmelo Troccoli, Salomon Espinosa Diaz, Francesco Di Iacovo
Contributor: eb™ Research Team
Cause Related Marketing Among Millennial Consumers: The Role Of Trust And Loyalty In The Food
The current study investigates the willingness of Millennial consumers towards several corporate social responsibility initiatives carried out by food companies. More specifically, it explores four Read More »
Author: Marco Lerro, Maria Raimondo, Marcello Stanco, Concetta Nazzaro, Giuseppe Marotta
Contributor: eb™ Research Team
Perception Of Employees Of Industries In Malaysia On Corporate Sustainability In Affecting Customer
This paper aims to study the perception of the employees of industries in Malaysia on their companies in applying corporate sustainability as a concept in creating an ethical brand that strengthen Read More »
Author: Kartina Johan, Faiz Mohd Turan, Wan Nurul Syahirah Wan Lanang
Contributor: eb™ Research Team
Practices Of Corporate Social Responsibility In The UAE Banking Sector: An Assessment
There is a conspicuous lack of research on Corporate Social Responsibility (CSR) practices undertaken in the United Arab Emirates, more so in the banking sector. This paper attempts to fill the gap Read More »
