Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Examining Fifteen Years Of Ethics Research In The Journal Of Accountancy: 2002 To 2016

In the past fifteen years, ethics has come under the spotlight in the accounting profession. In this study, I examine ethics research in accounting by looking at publications in the Journal of Read More »

Date: 07/23/2020
Author: Clarence Goh
Contributor: eb™ Research Team
Article

Marketing Mix Practices In The Cultural Industry

This research studies marketing mix and its elements especially the Four Ps including product, price, place and promotion- in the cultural industry. It reviews the concept of marketing mix and deals Read More »

Date: 03/05/2011
Author: Fateme Tohidy Ardahaey, Ali Shahhosseini
Contributor: eb™ Research Team
Article

The Impact Of Perceived CSR On Customer Loyalty In The Personal Care Products Market

The current research investigates the impact of customers perceptions of corporate social responsibility (CSR) on their loyalty towards brands/companies in one of the largest Central-Eastern European Read More »

Date: 2015
Author: OVIDIU MOISESCU
Contributor: eb™ Research Team
Article

Regimes Of Ethical Value? Landscape, Race And Representation In The Canadian Diamond Industry

Canadian diamonds are marketed as ethical alternatives to notorious blood diamonds. This paper analyzes the specific matrices through which ethical consumption as a discourse is being mobilized to Read More »

Date: 2013
Author: Kolson Schlosser
Contributor: eb™ Research Team
Article

The Conscious Consumer: Taking A Flexible Approach To Ethical Behaviour

This paper considers the ethical purchasing of what is described as conscious consumers. Conscious consumers remain a work in progress, and present a complex mix of behaviours; while seeking ethical Read More »

Date: 2009
Author: Marylyn Carrigan, Isabelle Szmigin, Morven McEachern
Contributor: eb™ Research Team
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