The Variables Brand's Relationships And Brand Equity: A Case Study Of Mobile Phone Brands Catering
Managers today are aware of the fact that the brand name has become an important asset for the company and is required for their focus on creating brand equity. A strong brand is one that possesses Read More »
Author: Vjollca Panajoti (Hysi), Irma Shyle, Mirdaim Axhami
Contributor: eb™ Research Team
Sustainability Benchmarking Of European Banks And Financial Service Organizations
In this paper we present a benchmarking of European banks and service organizations regarding the integration of sustainability in their policies, strategies, products, services and processes. Using Read More »
Surf's Up: Work, Life, Balance And Brand In A New Age Capitalist Organization
This paper reframes the notion of work/life balance through analysis of branding and the immaterial labour process in a "new age capitalist" organization. The company does not manufacture material Read More »
Linking Emotional Brand Attachment And Sales Promotion To Post-Purchase Cognitive Dissonance: The
The primary objective of this research is to develop a better understanding of consumers post-purchase psychological state by examining the influence of sales promotion and emotional brand attachment Read More »
Author: Muhammad Imad Ud Din AKBAR, Bilal AHMAD, Mirza Huzaifa ASIF, Shahid Ali SIDDIQUI
Contributor: eb™ Research Team
Does Fair Trade Breed Contempt? A Cross-Country Examination On The Moderating Role Of Brand
This article is a within- and cross-country examination of the impact of fair trade certification on consumers evaluations and attitudes toward ethically certified products. Across three experimental Read More »
Author: Vera Herédia-Colaço, Rita Coelho do Vale, Sofia B. Villas-Boas
Contributor: eb™ Research Team
