Using The Rasch Model For The Development And Assessment Of Multiple-Choice Tests In Marketing:
Recent developments in university education lead to marketing courses of hundreds of students. To cope with the challenge of efficient and fair test assessment, lecturers have switched to easily Read More »
The CMGS (Case Method With Guest Speakers) Project: Developing Experienced Learning In Sales
The implementation of the CMGS (Case Method with Guest Speakers) Project in Sales Management courses provides Marketing undergraduate students with first-hand practical knowledge about how a sales Read More »
Author: José Luis Ruíz de Alba, Maria L. Vallespin Aran, Estefania Almenta López
Contributor: eb™ Research Team
Clickers: Educational Applications In University Teaching
The use of information and communication technologies (ICTs) by students has been broadly studied over time. Until now, many innovations have been introduced on a continuous basis, including among Read More »
Author: Myriam Martínez Fiestas, Francisco Liébana Cabanillas, Lidya Jareño Macias
Contributor: eb™ Research Team
Business Development: Measurement And Performance
Business development tasks and processes span a growth opportunity’s planning phase and implementation phase. This exploratory study aims at clarifying and empirically verifying the business Read More »
Entrepreneurial Orientation And New Product Performance: The Moderating Role Of Formal Control
An organisation with a strong Entrepreneurial Orientation (EO) is characterised by risk-taking, innovativeness and pro-active behaviour. Prior studies have substantiated the importance of EO in Read More »
