You Are Forgiven: Cause Uncontrollability And Negative Emotional Contagion
The role of emotions displayed by customer contact employees for customer emotions has received increasing attention in recent consumer behavior literature. Several studies find that customers tend Read More »
Author: Stefan Hattula, Carmen-Maria Albrecht, Torsten Bornemann, Julian Würth
Contributor: eb™ Research Team
When Do Consumers Experience Humor?
Humor is a psychological response characterized by the positive emotion of amusement, the appraisal that something is funny, and the tendency to laugh (Martin 2007; McGraw et al. 2012; Veatch 1998). Read More »
When Color Meets Health: The Impact Of Package Colors On The Perception Of Food Healthiness And
The rising obesity epidemic (Flegal, Carroll, Kit, and Ogden 2012) arouses consumers’ healthy eating concerns and motivates food manufactures to improve the nutritional content of their products Read More »
Illeism And Decision Making
English speakers often refer to themselves via first-person narrative forms, such as “I think” or “in my opinion”. One variation on this type of self-reference is known as illeism, where Read More »
The Effects Of Framing Products As Experiences On The Creation And Use Of Consumer Reviews
There are two recent developments in marketing and consumer behavior that may initially seem separate but are related and can influence one another. First, companies and brands are increasingly Read More »
