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  • 07/07/2023

    Kids As Target Market based on their buying habits: A Case Study of Generation Alpha in India

    A target market is a specific group of consumers that a business or organization aims to sell products or services to. A "kids market" or "children's market" refers to the segment of consumers that

    07/07/2023  •   Advertising to children  
  • 07/07/2023

    Brain Drain and Its Repercussions on the Needs of the Palestinian Labor Market: A Study of Causes and Consequences of Migration Among Educated Youth

    Brain drain is a phenomena in which a large number of highly trained and educated persons leave from their nation of origin to another country, leaving a skilled labor shortage behind. This study

    07/07/2023  •   Movement: Human Rights  
  • 07/07/2023

    Working Capital Management and Profitability: Evidence from Europe

    The purpose of this study is to investigate the impact of working capital management on firms’ profitability. To achieve the study objective, two econometric model was developed to assess the

    07/07/2023  •   Financial Management  
  • 07/07/2023

    6th. CEO Proceedings E-Book

    We are delighted to introduce Acacia University, Sekolah Tinggi Manajemen IPMI (IPMI - International Business School), Mohanlal Sukhadia University, Samarkand Branch of Tashkent University of

    07/07/2023  •   Corporate Governance  
  • 07/07/2023

    Social media and corporate image as determinants of global and local brands purchase: Moderating effects of consumer openness to foreign cultures

    The main goal of this paper is to analyze the impact of social media marketing activities (SMMA) and corporate image as antecedents of global and local brands purchase. Furthermore, the goal of this

    07/07/2023  •   Marketing  
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