What drives consumers to purchase or not purchase ethical products remains something of a puzzle for consumer behavior researchers. Existing theory—particularly the widely applied theory of planned
This research project is based on observing and analyzing the role of a textile merchandiser in managing the supply chain of the Home textiles in the Buying or retailing, in the mills and with the
The adoption of corporate social responsibility (CSR) strategies and frameworks has increased as companies recognise the importance of environmental, social, and governance (ESG) factors. This trend
The media and communication research associations of the Nordic countries in cooperation with Nordicom have held conferences every second year since 1973. These Nordic conferences have contributed
The purpose of this study is to determine how consumer perceptions of brand ethical behavior can affect their commitment to brands during turbulent times. A study of the effects of perceived ethical
