Purpose This paper aims to study the role of ideology in brand strategy with reference to large-scale food retailing. By means of a thorough case study investigation of highly ideology-focused food
This paper explores the campaigning culinary documentary (CCD) as an emerging format within food television. CCDs bring together elements of the lifestyle genre with an explicit focus on a food
People get their worldview from what they read. In a reading-saturated society such as 18th-century America, the most popular books determined the public consciousness. As such, the origin of these
Mutations in genes that encode RNA-binding proteins (RBPs) have emerged as critical determinants of neurological diseases, especially motor neuron disorders such as amyotrophic lateral sclerosis
Within the current discourse and the often overly-commercialized hyperbole of branding and positioning, there is a particular area that has not been given due attention. Yet, with the rapid changes
