A crisis is a severe occurrence in the life of an organization threatening its own existence (Coombs 2007). Crises that breach the ethical values of a brand can impair the root values of the company.
Amyotrophic lateral sclerosis (ALS) is a devastating neurodegenerative disease characterized by progressive neuronal loss and degeneration of upper motor neuron (UMN) and lower motor neuron (LMN).
Populations throughout the world are facing immense challenges caused by a global rise in non-communicable diseases and ongoing economic crises. Non-communicable diseases impose a large financial
This thesis informed by a single case study and adopting a multi-internal stakeholder perspective of a middle-ranked and London-based Business School, constitutes an explanatory investigation of the
Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empirical pertinence of semiotic perspectives
