When Are There Too Many Women? Consumers’ Judgments Of Gender In Service Groups
Consumer researchers have identified ways in which an employee’s gender influences consumers’ perceptions (e.g., consumers’ responses to a model or spokesperson in an ad, a salesperson, an Read More »
Lifestyle Brands: The Elephant In The Room
Lifestyle brands (LBs) address consumers’ core values through both their tangible and symbolic qualities. In using them, consumers hope to possess and project the values and qualities that these Read More »
Getting Rid Of Possessions To Get Back At People: Rejection And Consumer Disposal Choices
How do consumers react when they have acquired identity-linked products in order to associate with a specific group, only to later be rejected from this group? The present research seeks to answer Read More »
Culinary Culture, Gastrobrands And Identity Myths: ‘Nigella’, An Iconic Brand In The Baking
In his perceptive and persuasive rendering of the nature of consumer society and its obsession with fame and celebrity, McCracken (2005) states that “the celebrity world is one of the most potent Read More »
The Change You Don’t See Coming: Nonconscious Consequences Of Dynamic Transference In Consumer
Change blindness, the term referring to the phenomenon in which individuals fail to notice even substantial disruptions between an original stimulus and a subsequent altered version of that stimulus, Read More »
