Spending Sadly: How Time Versus Money Impacts Enhanced Valuations Under Sadness
Under the ‘misery-is-not-miserly’ effect, consumers’ incidental sadness influences their motivation to value goods and services. In particular, feelings of sadness (relative to happiness or Read More »
When Logos Rise And Fall: Exploring The Metaphorical Meaning Of Upward And Downward Diagonal
Stylistic properties influence product judgments by communicating symbolic meaning beyond what is explicitly stated (Doyle and Bottomley 2006; Meyers-Levy and Peracchio 1992; Peracchio & Read More »
When And Why Do Consumers Share Product Harm Information?
Consumers often encounter product harm information in different forms such as product harm crises, warnings about side effects or rumors. Cancer-causing dyes and materials used by fashion companies, Read More »
Standing Out Or Fitting In? Memory Effects Of Ad Typicality Depend On Exposure Duration
Advertisers want to create memorable ads and brands. Developing ads that stand out from the crowd of other ads – that are “atypical” – is commonly believed to be an effective strategy to Read More »
Ambiguity Seeking In Payoffs As A Source Of Consumer Patience
Consumers frequently face intertemporal choices where they must trade-off outcomes occurring at different points in time. These choices challenge consumers because they involve trading off Read More »
