Social Comparison To Advertising Depictions: Exploring Advertising Practitioners’ Perspectives
Social comparison, proposed nearly 60 years ago by Festinger (1954) is defined as an evaluative process in which an individual compares himself or herself on some dimension to a target of comparison Read More »
Effects Of Construal Level On Omission Detection And Multiattribute Evaluation
Consumers often rely on limited information that is readily available while neglecting missing information. Research has demonstrated that insensitivity to missing information results in Read More »
Author: Hélène Deval, Bruce E. Pfeiffer, Frank R. Kardes, Douglas R. Ewing, Maria L Cronley, Xiaoqi Han
Contributor: eb™ Research Team
Exploring Quiet Quitting After Covid-19: A Systematic Research Review
Recent research has focused on quiet quitting, a form of organizational dissent, particularly since the onset of COVID-19 and the rise of remote work (Raso, 2023; Zuzelo, 2023, p.1). This study aimed Read More »
Strong Attitudes Without Elaboration: The Threshold Difference Effect
Dweck, Chiu, and Hong (1995) identify two distinct implicit self-theories—entity vs. incremental theory. People who endorse entity theory (entity theorists) believe that their personal traits Read More »
Author: Jaehwan Kwon, Dhananjay Nayakankuppam, William M. Hedgcock
Contributor: eb™ Research Team
Why Do You Think They Do That? Consumer Elaboration In The Detection Of Manipulative Intent And Its
Consumer awareness of deception is important in order to effectively cope with marketers’ strategic attempts to unfairly influence them. Yet, in spite of the widespread prevalence of marketplace Read More »
Author: Robert Madrigal, Catherine Armstrong-Soule, Leslie Koppenhafer
Contributor: eb™ Research Team
