A View To A Choice: The Effects Of Lateral Visual Field On Choosing Between Healthy Versus
Suppose you had the option to choose between a healthy (e.g., salad) and an unhealthy (e.g., chocolate cake) food item, with one item placed on your left visual field and the other item placed on Read More »
Matching Motivations And Incentives To Combat Tire Pressure Neglect
Energy efficiency plays an increasingly important role in policy because it addresses rising energy prices and the negative externalities of energy consumption from pollution. Although the Read More »
Towards Understanding The Interplay Between Culture And Goals
From deciding what dessert to order to choosing which airline to fly so that one can accrue more mileage points, consumer behavior is largely goal driven. Goals can be broadly dichotomized into Read More »
Author: Haiyang Yang, Antonios Stamatogiannakis, Amitava Chattopadhyay
Contributor: eb™ Research Team
The Effect Chain From Corporate Reputation To Consumer Brand Equity Formation
This study explains the mechanism that leads corporate reputation to product brand equity. We achieve this by introducing a theoretical model based on signaling theory that tests (a) two mediating Read More »
The Role Of Arousal In Schema-based Evaluation
New products are often incongruent with consumer expectations. Researchers have shown that consumers prefer moderately incongruent products, while being adverse to extremely incongruent products. Read More »
Author: Theodore J. Noseworthy, Fabrizio Di Muro, Kyle B. Murray
Contributor: eb™ Research Team
